Your analytics calls them Direct. Lantern follows each one back to the Reddit comment, the Google search or the ChatGPT answer that actually sent them, and tells you which of those turned into revenue.
Hold the lantern over the path to see how one customer really found you.Drag across the path to see how one customer really found you.
The live view puts every visitor on a globe, with the page they're reading and the place they came from.
Someone reads your comment on Reddit, forgets about you, and comes back two weeks later by typing your URL. They pay. Your analytics says they came from nowhere, and you stop writing on Reddit.
Lantern gives every visitor an ID that lasts, so the visit that started it still gets the credit when they finally buy.
What most analytics shows
Two thirds of your customers, credited to nothing.
What Lantern shows
Example data. Matching to revenue arrives with the Stripe integration.
AI assistants usually strip the referrer, so the people they send look like Direct. Lantern watches both ends: the bots that read your pages, and the visitors who turn up afterwards. Here is one pricing page over two weeks.
Crawler tracking and AI referrals work today. Linking them to the payment is next.
Lantern reads the week's numbers and writes you a few lines: what worked, what broke, what changed. If you live in Claude or ChatGPT, you can ask it questions there too.
From Lantern, Monday Oct 20
Morning. Three things from last week.
The r/SaaS thread from Tuesday is still sending people: 212 visits, 6 sign-ups, 2 paid. Worth another reply in the comments.
Since Thursday's deploy, 77% of iPhone visitors leave /signup without finishing. Desktop is fine, so it's probably the new form.
ChatGPT sent 41 visitors, up from 9. Most of them landed on /pricing.
Lantern is new. We'd rather tell you what's finished than dress a roadmap up as features. Everyone in the beta gets each piece as it ships.
Every feature is on every plan. Choose how much traffic you send; Growth adds more sites and longer history.
For a solo founder with one product.
$17a month
Up to 100k pageviews and goals a month
For a studio or a business with several sites.
$35a month
Up to 100k pageviews and goals a month
Free while in beta, no card. When billing starts, every plan includes a 14-day trial. Go over your plan and tracking keeps running; we'll ask you to move up a tier.
It works with Next.js, Webflow, Framer, Shopify, WordPress, or anything else that serves HTML. The script is 1.8 KB, loads async, and sets no third-party cookies.
<script defer src="https://api.visitlantern.com/script.js"
data-site="site_••••••" data-domain="yourstartup.com"></script>Copy the line
One script tag. No tag manager, no consent banner for third-party cookies.
Paste it into your <head>
Or add a rewrite and serve it from your own domain, so ad blockers don't hide anyone.
Open your site
You'll show up on the live globe within a few seconds. That's the setup.
Before streetlights, you carried a lantern. It didn't light the whole road, just the next few steps, and that was enough to get home.
That's what this is for. Not another wall of charts, just enough light on the path your customers took that you know which step to take next.
Free while in beta. No card needed.
